Just Don | All City Collection — March Madness Launch 2024

Client: Just Don
Project: All City Collection for 2024 March Madness

Overview:
For the All City Collection’s March Madness launch, I led concept-to-collection development—translating basketball culture and emerging streetwear trends into ready-to-wear pieces that resonate on and off the court.

Key Responsibilities:

• Trend & Culture Research: Analyzed on-court performance gear and urban style influencers to identify the right aesthetic language and color palettes tied to basketball.

• Concept Development: Created overarching mood boards and storylines that fused game-day energy with city-driven style.

• Silhouette & Colorway Design: Collaborated directly with the in-line designer and VP to ideate and refine new garment shapes—oversized track jackets, tapered joggers, and layered hoodies—and to articulate bold, dynamic color combinations.