OAKLEY

Overview
Oakley’s “Future Genesis” project explored the brand’s pioneering spirit through a speculative, forward-looking narrative. The centerpiece characters—Maxine and Max—embodied Oakley’s fusion of cutting-edge performance technology and timeless style. My role was to develop their visual identities and design bespoke costumes that conveyed both heritage and a glimpse into tomorrow’s possibilities.

Brand Alignment: The designs reinforced Oakley’s reputation for marrying performance engineering with futuristic design, inspiring new product directions within the R&D pipeline.